Pophouse Buys a Stake in Iron Maiden’s Music and Likeness Rights to Build the Band Beyond Touring

Pophouse Entertainment acquired an undisclosed stake in Iron Maiden’s publishing rights, master-recording interests, and name, image and likeness rights. The broader partnership is designed to finance and accelerate exploitation of the band and mascot Eddie across merchandise, filmed entertainment, interactive experiences, and other ventures. Initial projects include the Infinite Dreams museum experience and filming the current tour for a cinematic project. Neither the purchase price nor ownership percentage was disclosed.