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Hasbro Secures Multi-Year Legend of Zelda Toy License From Nintendo Ahead of 2027 Rollout

Hasbro and Nintendo announced a multi-year licensing partnership for Hasbro to develop Legend of Zelda products beginning in 2027. The first three products are six-inch-scale figures scheduled to be revealed at San Diego Comic-Con on July 23-26, 2026. Neither company disclosed royalty rates, guarantees, geographic scope or product pricing.

PriorityURGENT87.4

First detected4d ago

Last development4d ago

Event date2026-07-16

Sources (2)

Origin

investor.hasbro.comofficial_statementprimary
Hasbro — Hasbro to Produce New Toys Based on Nintendo’s The Legend of Zelda Franchise5d ago · open ↗

Confirmation

toybook.comweb_articleindependent
The Toy Book — Hasbro Reigns Over Hyrule with Legend of Zelda Licensing Deal4d ago · open ↗