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X Says Creator-Payout Crackdown Will Redirect More Than $1M to Original Posters

X tightened enforcement within its creator revenue-sharing program. Product chief Nikita Bier said accounts that repeatedly solicit engagement can be removed from monetization and referred for suspension. Updated duplication models detected 1.5 million copied posts during the latest cycle, while superficial edits such as watermarks or intros will no longer divert monetized impressions from original uploaders. Bier said aggregator payouts have fallen about 80% this year and the changes will return more than $1 million to original creators.

PriorityURGENT85.3
First detected3d ago
Last development3d ago
Event date2026-07-16

Sources (2)

Origin

  • x.comx_postprimary
    Nikita Bier on X5d ago · open ↗

Confirmation

  • socialmediatoday.comweb_article
    Social Media Today — X updates its engagement bait detection4d ago · open ↗
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